We’re a team of physicians, nurses, health coaches, and innovators who believe in closing the gaps that Hispanic families face when navigating chronic health conditions like diabetes, hypertension, and obesity
Our name - Cercanos - means “close” or “near” in Spanish. That’s exactly what we aim to be:
Closer to our patients. Closer to our communities. Closer to better health.
We blend clinical excellence with cultural understanding to empower each person on their journey to wellness - no matter where they start.
Founded by two executives behind a Primary Care group serving over 700,000 patients, Cercanos brings proven leadership in value-based care and population health to the Hispanic community.
What We Believe
Many Hispanics lack access to trusted care
Although the Hispanic market is large and diverse, many Hispanics prefer a Hispanic care provider and an in-culture experience.
Trust fuels sustained engagement & outcomes
Trust and comfort drives true engagement for patients and their family, leading to better health outcomes and lower costs.
Healthcare is hard to navigate. It shouldn’t be.
The system is fragmented and transactional. For Hispanic communities, language, cultural gaps, and lack of connection make it even harder to navigate. We need better support and coordination.
Team-based care is essential
Better outcomes come when primary care, specialists, mental health, social workers—and coaches—work together to support the patient from every angle.
Health continues at home
Most health decisions happen outside the exam room. Patients need proactive support and connectivity to their families and their community
Technology can’t replace human connection
Virtual-only programs fall short. We use technology as a tool—not a substitute for trusted patient relationships and provider collaboration
Mission
To deliver culturally connected healthcare to U.S. Hispanics, bridging resources across the U.S. and abroad to improve health outcomes and create value for patients, payers, and risk-bearing providers
Vision
Lead the transformation of Hispanic health through outcomes-driven care and innovation.
Simple. Trusted. Connected.